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by Anonymous
Arlington, TX June 25, 2004 -- At the 50th annual Summer Fancy Foods shows in New York, Booth 5505, PHOENICIA Patisserie launched new packaging addressing two additional segments of the gourmet market.
·BaklaBites a three-piece bar in a countertop POS (Point of sale) display-box, with an attractive retail price, designed for impulse sales. A unique product never thought of before for the simple reason, Baklava has never before been a shelf-stable gourmet item.
This new way of packaging our Mediterranean pastries, helps drive the sales of our award winning, tastefully designed gift boxes and is suitable for coffee shops, supermarket bakery counters, candy stores, delis, corner markets, the list is endless.
·Food Service, a bulk case consisting of two boxes, each containing a single variety, Pine Nut diamonds and Pistachio Nut rolls, perfect for Catering, Restaurants, Bakery counters etc., to be sold by the weight or by the piece. A product designed for distribution through the food service channels of our industry.
At the Focused Exhibits Showcase, during the Fancy Food shows in New York, we are featuring our products in two categories, WHATS NEW in showcase 4G and GIFT AVENUE in showcase 3G.
The Gourmet Retailer voted PHOENICIA Patisserie Pick Of The Isle, at the Summer Fancy Food Shows and published this announcement in the September 2003 issue.
On Nov. 27th 2002, Florence Fabricant of The New York Times, Wrote in the Dine-In section, an article featuring PHOENICIA Patisserie titled “From Lebanon With Love But Way Less Sticky”. A copy of this article can be viewed by visiting our web site at www.baklabites.com. This article helped our momentum in sales for fourth quarter 2002.
In the April 2003 issue of Bon Appetit magazine, Gina Provenzano featured PHOENICIA Patisserie in the Bon Vivant section. Phone calls poured in which has helped us expand our direct retail and mail order sales.
Our customer list includes high profile national accounts such as Neiman Marcus, Central Markets and Market Streets by United, to mention a few.
For order information, suggestions or feedback, please contact us directly at our toll free number 866-5PASTRY (866-572-7879), 817-261-2898, Fax 817-274-3942.
Email amerhamedi@phoeniciainternational.com
Visit our web site at http:// www.baklabites.com
This article courtesy of http://www.allcountertop.com. You may freely reprint this article on your website or in your newsletter provided this courtesy notice and the author name and URL remain intact.
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